Privacy Policy

Beauty by Alyn is designed to help you learn about makeup, build routines and optionally save personalized beauty information. This Privacy Policy explains what information the site collects, how it is used, and the choices available to you.

1. Information you choose to provide

You can use many Beauty by Alyn features without creating an account. If you create or use a My Beauty account, we may store information you provide or save through the site, including your email address, Beauty Profile, preferences, saved routines or looks, Makeup Bag selections, product notes, comparison history and other personalization choices.

If you sign in with Google, Google may provide your verified email address, display name and profile image according to the permissions shown during the Google sign-in process.

2. Information collected automatically

When you use account features, the site may process technical information needed to operate and secure the service, such as session identifiers, session timestamps, browser or device user-agent information and network information used for rate limiting and abuse prevention.

Security-sensitive tokens, including sign-in and session tokens, are stored in hashed form rather than plaintext where the site persists them.

3. Local browser storage

Beauty by Alyn can store Beauty Profile and personalization information in your browser so anonymous visitors can use site tools without signing in. This information remains on that browser unless you clear it, delete it through available site controls, or sign in and choose to sync supported data to your account.

The site also uses necessary authentication cookies when you sign in. These cookies are used to maintain your session and are not intended for advertising.

4. How we use information

We use information to provide and personalize site features, sync your My Beauty information across devices when you choose to sign in, maintain account sessions, send requested sign-in emails, protect the service from abuse, troubleshoot problems, and improve the usefulness and reliability of the site.

Beauty by Alyn does not sell personal information.

5. Service providers

Beauty by Alyn relies on third-party service providers to operate certain features. Cloudflare provides hosting, server infrastructure and D1 database services. Resend delivers requested sign-in emails. Google provides optional Google sign-in. These providers may process information as necessary to provide their services and are subject to their own privacy terms.

The site may also link to social platforms, retailers, brands or other third-party websites. When you visit a third-party service, that service's privacy practices apply.

6. Data sharing

We may disclose information to service providers that help operate the site, when required by law, to protect the security or rights of Beauty by Alyn or others, or as part of a business transfer if ownership of the site changes. We do not share personal information with third parties for their independent advertising purposes as part of the current site experience.

7. Data retention

We retain account and personalization information for as long as reasonably needed to provide the service, maintain security, comply with legal obligations and resolve disputes. Authentication sessions are designed to expire, and one-time sign-in links are time limited. Operational or security records may be retained separately where reasonably necessary.

8. Your choices and account controls

You can use core site tools without an account. If you create an account, My Beauty account settings allow you to review active sessions, download a copy of your account and Beauty Profile data, sign out of sessions, and delete your account.

Deleting your account removes the cloud account data handled by the account-deletion feature. Data stored locally in other browsers or devices may remain until it is cleared on those devices.

9. Children

Beauty by Alyn is a general-audience beauty education site and is not directed to children under 13. We do not knowingly seek to collect personal information from children under 13 through account features.

10. Security

We use reasonable technical and organizational safeguards appropriate to the site, including secure session cookies, hashed authentication tokens, rate limiting and restricted server-side access to account data. No online service can guarantee absolute security.

11. Changes to this policy

We may update this Privacy Policy as the site changes. The effective date at the top of this page will be updated when material revisions are published.

12. Questions or requests

For account data requests, use the controls available under My Beauty account settings. For privacy questions, requests, or concerns, email privacy@beautybyalyn.com.